understanding media

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Welcome to the forum for the Oxford Brookes University module U75102 Understanding Media.  The forum is currently closed.

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 on: October 31, 2014, 12:56:37 pm 
Started by milkyway - Last post by thelittlemermaid
Although I too believe that Disney films give false expectations of reality and life expectations, I think we have forgotten the purpose of these films. Disney is loved for the famous "happily ever after" and if society is seriously influenced by these cartoons then we should be questioning the human mind not the entertainment value of Disney. Disney is not viewed a some what deceitful to many children now growing up this harsh world but I would be interested to see how effected these children would be if they were to watch the truth on the 10 o clock news every night.

 on: October 31, 2014, 12:56:08 pm 
Started by mouse123 - Last post by themediastudent
Living in an appearance - judgemental society, the judgements on Renee Zellweger's face do not really surprise me. Unfortunatelly the sole factor that determines the standards of beauty nowadays is photoshop, used by pretty much everyone that pleases due to its accessibility, There should be more campaigns and projects that promoted the healthy body image, without which there will be an increase in eating disorders and so on.

 on: October 31, 2014, 12:54:47 pm 
Started by libra123 - Last post by 25031996
Stereotypes have always been used in comedies, theatres, or even sketches.
Of course I think that it gives a funny touch, because using or putting forward the most obvious characteristics of a group of people excessivly could be ridiculous.
But the humor based on stereotypes could be offencive for certain people. Gay people for example must be tired to always see themselves represented as the good and funny friend for girls, over reacting and always instead of laughing loudly. It is not a subtil humor and people must be carefull about using stereotypes, and should not go too far.

 on: October 31, 2014, 12:52:00 pm 
Started by Fluffy200 - Last post by KingOrange
I think the relationship between societies' stereotypes and the media is very close. The media plays an important role in categorizing and framing groups within society, whether this be through news coverage or the representation of film/soap characters for example.

They may well play an important role, but I would disagree with the idea that the media alone 'create' stereotypes. I think it's a natural part of human nature to 'judge' people and employ stereotypes on either one off experiences or from what we have been told by others close to us. I also believe that societies would still create stereotypes and perceptions of 'outsiders', even if the media ceased to exist. Regional stereotypes, which have been around for perhaps centuries, are maybe an example of this. Yorkshiremen being seen as 'tight', people from Somerset being 'yokels' etc are stereotypes society has created, not the media.

That said however, perhaps the media plays an important part in accentuating such regional stereotypes. A clear example of this would be reality TV shows such as The Only Way Is Essex, Made In Chelsea etc. Perhaps people from Essex already had what could be seen as negative stereotypes, and the media have played a role in increasing these perceptions.

In page 109 of our 'Media Students' textbook it raises an interesting point that the media will always reflect stereotypes because In Stories there is often not enough space or time to amplify, or give a 'back story' toe every figure that appears- hence the shorthand use of 'types' to mean background characters. They often highly stereotyped, and often understood as such

 on: October 31, 2014, 12:50:02 pm 
Started by mouse123 - Last post by taurus123
Social media does have the potential to be harmful as there are negatives such as cyberbullying, the dangers of online predators, Catfishing and something thats not mentioned too often is identity theft.
Heres a trailer for a movie on cyberbullying: https://www.youtube.com/watch?v=fk_YSO0py7s It also shows  the effects of catfishing someone.
Cyberbullying is one of the leading factors in teen suicide. Partly due to people being able to post anonymously. Having anonymity online can be seen as either negative or positive. In terms of online trolling allowing people to write nasty things about others and tearing people down it is wrong. I feel having that anonymity creates a shell that protects a persons online persona, you can be anyone from someone who is nothing like themselves or perhaps a version which you believe will make you seem ‘cool’.

Not only does Social Media have dangers but it can also have a major impact on your daily life and an impact on your school life. You become immersed in this virtual world that it can be distracting to you and you can forget about the importance of your work and deadlines.
Is having a social media presence really that important if its affecting other aspects of your life?

 on: October 31, 2014, 12:47:55 pm 
Started by TracyBeakersMum - Last post by Brookes
I do agree with both post, however to reply to Tracybeakersmum's questions it's important to say that a lot of people think the media reflect the reality. How can it be real and trustable if everything is photoshopped ?!
I think we should have limit on what we can photoshop, especially because teenagers think that they can look like people in magazine or movies. It is not possible, actors and models are already really good looking and then they have lots of make up, and people to help them dress up.. This is not the reality already. On top of that they can be photoshopped, how can people look like that in real ?
Putting limits on what we can photoshop so models would be more real and it will help 'normal' people to feel more confident about their self as sociologists explain it.

 on: October 31, 2014, 12:42:13 pm 
Started by themediastudent - Last post by thelittlemermaid
I believe that these 'sexualised' images found in the Media, such as in Magazines for example, could in some circumstances be seen as a form of Art in higher end magazines such as 'Vogue' and 'Harpers Bizarre'. This form of Art, which often is not the view of many, could be seen as a way to glorify women, their bodies and their beauty and this is not a new discovery in Magazines. However, the Media in many ways is simply a platform to make money and these types of images do just that. The images are carefully selected and the women, and in many cases men, featured are comfortable with the way they are presented so why shouldn't we glorify them?

On the subject of glorifying the 'teen mom' in a TV series where, as 'themediastudent' pointed out, we are able to see the real life struggles these teenaged girls have as a form of entertainment for us is not something that should be portrayed as a positive way of life. In no way do I believe that that TV show was ever meant to be a form of education for young girls and as a young woman now, that form of glorification does not appeal to me at all.

I don't think we will ever clearly and obviously know why we find ourselves submerged into these media titles, even when clearly negative, but we certainly are being influenced as this article demonstrates staying on the subject of teen pregnancies, stating that 'In 2013, almost one in six (17 percent) births to 15- to 19-year-olds were to females who already had one or more babies.'


 on: October 31, 2014, 12:42:09 pm 
Started by milkyway - Last post by laluna
I think Disney has really accommodated to more modern expectations and the demand for strong female characters and providing inspirational morals and stories to accompany. I disagree with 'Margarita's point about children not caring about the love aspect of films, as that was part of my main interest in Disney as a child. My favourite being The Little Mermaid, because it made me happy to see Ariel happy with the man that she loved. Of course now I look back it's a pretty juvenile opinion on my enjoyment of the film, but a justifiably innocent one at that. Now I am older I do think it's important for younger children to be exposed to films with more moral substance.

Recent films I do think should be acknowledged in this thread are Frozen, and Brave. They shy away from the traditional Disney lesson that to complete your life, you should be pretty, sing songs about birds and marry a prince. Elsa and Merida from Frozen and Brave are empowered at the thought of their own independence, the moral in both films is learning to over come insecurity and fear of failure to be at peace with themselves and their true identity.

Traditional Disney films are being brought to light now with different contexts that females around the world can learn something from. This is a Huffington Post article depicting the cartoon princesses in situations of domestic violence, to promote awareness to young teens especially that some of you may find interesting : http://www.huffingtonpost.com/2014/07/09/disney-princess-domestic-abuse-saint-hoax_n_5567711.html

 on: October 31, 2014, 12:38:40 pm 
Started by nugget - Last post by 25031996
The society in which we live today is based on appearances.
Since material things have a such important place in our everyday life, I think that we can affirm that yes, certain objects, such as the Iphone as you said, are now a sign of a belonging to a "group", in which people confort themselves because they are all the same, they don't feel left behind or "out".
However, I think that this need to always want to possess the lasts technology devices is more likely to touch teenagers. They don't have the maturity to realize that having the brand new sboes that everybody wants won't make them more interresting, or maybe, but for superficial, shallow people who don't know the difference between a personnality and an appearance.
 It's a shame that some people don't even try to know the others because their outfit is not "on point", or their phone "too old". And it is real, this kind of fast judgments really exists between young people. On another hand, I noticed that adults pay less intention to all these things, they don't really see objects as signs of a social backgrounds but more as useful ones. I always think about my mum's reaction when I saw the phone she bought for herself. She told me that: "as long as it works, who cares about the shape of a phone?", and this is true, we should all try to reconcentrate on the real issues in life and realize that there are more important things then the release of the last iPhone.

 on: October 31, 2014, 12:37:21 pm 
Started by nugget - Last post by solara123_
Why do we desire certain brads so much in favourable of others, I mean you could get practically the same thing for less but we simply chose to overspend. As a society I believe we try very hard to be individuals and to be seen as individuals, however the fact of the matter is that the majority of us still sheeps no matter how hard we try. Therefore we are influenced by what we see others wearing or using and feel the need to have the same, as nobody wants to be an outcast and be isolated from the rest of society. As our current generation we strive for acceptance and from others, as no-one wants to be labelled as different or a ‘freak’ so generally with brands and other things in society it’s all about fitting into the ‘norm’ and conforming to what is perceived as normal and acceptable by society.

To be quite honest I find it ridiculous to be paying £50 or more for a pair of jogging bottoms or hoodie simply because it has the Hollister logo on it when I could get the same elsewhere for cheaper and just without the brand logo. However similar to others on this discussion I believe all of us have been victims of purchasing something overly priced simply for the brand. Moreover the fact it made us feel good about ourselves or simply because we knew others would complement us on it and be jealous making us feel all that much happier about ourselves and raising our self-esteem. Sometimes I think it’s not even about the brands themselves but simply been able to brag about what you have and having something better than the person next to you.

To conclude I believe as a society our need for materialistic goods has become too much of an issue now, and I have to agree with ‘blueskye’ there is nothing wrong with been a little materialistic but when it comes to the point that people are bullied and made fun of for not having the latest things is just a step too far. However the question still stands can we ever really as a society stop being materialistic?

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