To what extent do you think that we are each influenced by family, friends, institutions, culture, the media, etc? Are you free? Unique? Unified and distinct?
I think that while each and every one of us have unique and distinct qualities that will not be found anywhere else, we are also highly influenced by family/friends/institutions/culture and the media as well as many other factors around us. Firstly, we are, to a certain extent, influenced by the companions we keep; this echoes the ideas perpetrated by Gergen who suggested that most individuals wear so-called 'masks' depending on who they are with and what situations they find themselves in.
On the other hand, Gabriel and Lang's theory of identity and the ego-ideal can be used to illustrate my earlier point that we are influenced by culture and in particular, the media. Gabriel and Lang assert that whilst each one of us have our individual identities, 'matters such as taste, style, refinement, adventure and image are things that may be bought' which they then follow up by saying that in turn, 'identity should then not be a serious problem for the rich'. The idea of consumerism dominating our identity is not a new phenomenon, but something that has been existing in society for years and years. One strives to be seen to own certain materialistic possessions and this in turn affects either our entire identity, or even just our perception of our own identity.