Culture and the Media
The Interpellated Subject
(1) Althusser, L. (1977). Ideology and Ideological State Apparatuses (Notes towards an Investigation). In: Lenin and Philosophy and Other Essays. Brewster, B. (trans.). 2nd ed. London: NLB, pp. 121-73 (pp. 160-65). Retrieved 13 August 2012 from here.
(2) Williamson, J. (1995). Decoding Advertisements: Ideology and Meaning in Advertising. Enlarged ed. London: Marion Boyars, pp. 26, 48-55.

In a short, much discussed section of his long essay on ideology, Althusser argues that we are "interpellated" (hailed) by society's institutions, rituals and practices. In turning toward these calls, and recognising them as addressed to us, we implicate ourselves in the process of our own subjection. The subject, he suggests, is in fact produced by this interpellation.

Further Reading

Baudry, J-L. (1970). Ideological Effects of the Basic Cinematographic Apparatus. Williams. A. (trans.). Film Quarterly 28.2 (Winter, 1974-1975), pp. 39-47. Reprinted in: Rosen, P. (1986). Narrative, Apparatus, Ideology: A Film Theory Reader. New York: Columbia University Press, pp. 286-98. Retrieved 14 August 2012 from here. Influential essay which examines the way in which cinema hails viewers, making use of Lacan's theory of the mirror phase. Discussed by Lapsley and Westlake (pp. 79-80).

Belsey, C. (2002). Critical Practice. 2nd ed. London: Routledge, pp. 52-77 (chapter 4). This chapter examines the way in which literature, and particularly the classic realist narrative, hails the reader.

Butler, J. (1997). The Psychic Life of Power: Theories in Subjection. Stanford, CA: Stanford University Press. Chapter 4 discusses interpellation. Difficult but rewarding. See also Davis (2012) and Salih (2002).

Davis, N. (2012). Subjected Subjects? On Judith Butler's Paradox of Interpellation. Hypatia 27.4 (Fall 2012), pp. 881-97. A close analysis of Judith Butler's and Louis Althusser's understandings of interpellation.

Ferretter, L. (2006). Louis Althusser. Oxford: Routledge. A very clear account of interpellation is provided on pp. 87-94, including that effected by literary texts.

Garite M. (2003). The Ideology of Interactivity (or Video Games and Taylorization of Leisure). Level Up Conference Proceedings. Utrecht: University of Utrecht (Nov 2003). Retrieved 25 October 2012 from here. Examines the way in which videogames' interactivity interpellates players.

Grossberg, L., et al. (2006). MediaMaking: Mass Media in a Popular Culture. 2nd ed. London: Sage, pp. 207-10. A short, effective discussion of how interpellation works as a part of ideology.

Lapsley, R. and Westlake, M. (2006). Film Theory: An Introduction. 2nd ed. Manchester: Manchester University Press. Provides a useful account of how the notion of interpellation has been taken up in the study of film (see the index).

Mulvey, L. (1986). Visual Pleasure and Narrative Cinema. In: Narrative, Apparatus, Ideology: A Film Theory Reader. New York: Columbia University Press, pp. 198-209. In this famous essay, Mulvey outlines an account of cinematic hailing in terms of gender, utilising Lacan's mirror stage.

Payne, M. (1997). Reading Knowledge: An Introduction to Barthes, Foucault and Althusser. Cambridge, MA: Blackwell, pp. 31-43 (chap. 3). An account of how Althusser's work, and particularly 'Ideology and Ideological State Apparatuses', relates to Marx's writings (interpellation is alluded to on p. 41 but not discussed).

Salih, S. (2002). Judith Butler. London: Routledge. See pp. 77-80 and 128-30 for an account of Judith Butler's approach to interpellation.