Culture and the Media
The Subcultural Subject
Hebdige, D. (1979). Subculture: The Meaning of Style. London: Methuen, pp. 1-4 (Introduction) and pp. 5-19 (Chapter 1).

In this widely read book, Dick Hebdige sets out to uncover the hidden messages shared by the members of subcultural groups. In the opening chapter he discusses different theoretical approaches to culture, high culture and mass culture, myth and ideology, common sense and education, power and hegemony, and the significance of style for subcultural subjects and their opposition to consensus and cohesion.

Further Reading

Gelder, K. and Thornton, S. (1997). The Subcultures Reader. London: Routledge. Huge collection of essays on subcultures, including punk, Trekkies, taxi drivers, jazz musicians, ski-jumpers, and more.

Hills, M. (2005). How to Do Things with Cultural Theory. London: Hodder Arnold, pp. 126-38. Discusses the way subcultures are constructed by politicized cultural theory as subordinate, subaltern or subterranean.

Jenks, C. (2005). Subculture: The Fragmentation of the Social. London: Sage. A useful overview and history of the concept of subculture.

Muggleton, D. and Weinzierl, R. (2003). The Post-Subcultures Reader. Oxford: Berg. Essays revising and reapplying the notion of subculture to recent developments in youth culture.